BONNY IS A BEAUTY PACKAGING AND ART DIRECTION PROJECT WITH A WARM, APPROACHABLE CHARACTER. THE AIM IS TO GIVE THE PRODUCT A RECOGNISABLE SHAPE AND A PERSONAL PRESENCE WITHOUT MAKING THE PACKAGING FEEL OVERDESIGNED.
THE PACKAGING DIRECTION USES A ROUNDED BOTTLE, PASTEL PINK CAP, AND WHITE BODY AS ITS MAIN IDENTIFIERS. SOFT COLOUR BLOCKS AND A RIBBED BASE ADD CONTRAST THROUGH COLOUR AND TEXTURE, KEEPING THE VISUAL LANGUAGE SIMPLE AND PRODUCT-FOCUSED.
THE WORK BRINGS THE PACKAGING AND CAMPAIGN ART DIRECTION INTO ONE CONSISTENT PRESENTATION. PLACING THE BOTTLE CLOSE TO THE MODEL'S FACE CONNECTS PRODUCT AND PORTRAIT, WHILE GENTLE LIGHT AND UNCLUTTERED FRAMING KEEP THE PACKAGING DETAILS VISIBLE.