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VIRID

PACKAGING DESIGN / 3D VISUALS

Upright white-to-blue gradient cylindrical container with a gold cap on a pale gray surface.

VIRID IS A PACKAGING AND 3D VISUALISATION PROJECT CENTRED ON A CYLINDRICAL CONTAINER. THE AIM IS TO CREATE A DISTINCT PRODUCT IDENTITY THROUGH SILHOUETTE, COLOUR, AND MATERIAL, WITHOUT DEPENDING ON AN EXCESS OF GRAPHICS OR DECORATION.

White-to-blue gradient container lying on its side, with a gold cap and dark blue base.
White-to-blue gradient container lying on its side, with a gold cap and dark blue base.

A WHITE-TO-BLUE GRADIENT DEFINES THE BODY, WHILE A METALLIC GOLD CAP ADDS A WARM CONTRAST. CONTROLLED LIGHT SEPARATES THE SURFACES AND MAKES THE ROUNDED PROPORTIONS LEGIBLE. A PALE GRAY SETTING KEEPS ATTENTION ON THE PACKAGING RATHER THAN THE SURROUNDING SCENE.

White-to-blue gradient container balanced at an angle, with a gold cap on a pale gray surface.
White-to-blue gradient container balanced at an angle, with a gold cap on a pale gray surface.

THE WORK COMBINES THE PACKAGING DIRECTION WITH A COHESIVE SERIES OF 3D PRODUCT VISUALS. VARIATIONS IN VIEW AND FRAMING BRING ATTENTION TO THE CONTAINER'S PROPORTIONS AND MATERIAL DETAILS, WHILE THE SHARED GRADIENT AND MINIMAL SETTING KEEP ITS PRESENTATION CONSISTENT.

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